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Trade Team Analyst

Sales/MarketingPosted 41 days 3 hours 28 minutes ago. Viewed: 89 times.

Description

You grew up eating Frenchs mustard.  Your mom cleaned with Lysol.  Your favorite sweater is washed in Woolite.  And, when you have a cold, you take Mucinex.
 
With 17 Power brands sold in 180 different countries, operations in 60 countries, and net revenues in excess of $9 billion, Reckitt Benckiser is the nearly $40 billion company behind the brands that you know and trust.  We are in our tenth straight year of delivering above-industry-average growth across all areas and product categories, which shows that our business strategy is working. 
 
Central to everything we do is a uniquely confident, entrepreneurial, can-do culture. Its all about a passionate commitment to teamwork, competing to win in the marketplace and developing and rewarding talent. 

 
The Trade Team Analyst is responsible for supporting $$ COT KAMs and Team Leaders by leveraging data to drive in-market implementation and ensure follow-up/tracking of 4Ps initiatives.  Key areas of responsibility include supporting KAMs in identifying and finding solutions to close 4Ps gaps.  Position is focused on driving in-market activity that leads to improved sales & share.
 
Information and Understanding

• Supports KAMs & TL with in-depth data analysis of strengths/weaknesses of current execution of LSM 4Ps strategies.  Must understand national 4Ps strategies and drill down to the $$ COT level to understand how these strategies are working in-market.  Includes using data to make recommendations on opportunities for customizing national strategies for $$ customers when needed -works closely with Ntl Trade Marketing Managers. 
• Provides analysis of competitive promotion plans/activity and recommends defensive promotion strategies where needed.
• Performs high level, in depth analyses using syndicated data.
• Measures performance and impact of initiatives.  Communicates results effectively across the business.
• Understands and applies Customer, Consumer and Industry insights using Nielsen Nitro, Nielsen Household Panel, Spectra and other market research data (U&As, Marketing Mix Model, Assortment studies).
• Provides support as needed for business reviews in core Customers - provides national Brand/Category insights.
• Supports KAMs and TL to seek, create and develop new business opportunities to build brand consumption.

 
Merchandising / Category Management

• Supports the implementation of the new RB shelf management process in $$ customers.  Goal is to provide focus and detailed follow-up on shelf management projects and aid in presentation development where needed.  Understand status in $$ customers and ensures follow-up of all action steps.

 
Market Research

• Drive follow-through on key market research studies by ensuring Sales are leveraging key research studies with their Customers.  This includes developing "sales ready" presentations for A&U results, Marketing Mix Model studies and Assortment studies for key Brands/Customers.    

• "Can Do" attitude
• 4-year college degree.
• 3-years experience and proven knowledge/understanding of Syndicated Data: Nielsen, Panel, Spectra, Brand U&As. 
• Some direct Sales and/or Brand Management experience with cross functional exposure to other Business Operations preferred.  
• Must be able to demonstrate strong analytical skills and enjoy data analysis.  Ability to independently conduct in-depth data analysis AND use the data to develop strong, persuasive selling stories.
• Good understanding of Customer Management Process
• Strong oral, written communication, and presentation skills
• Computer proficient (Microsoft Office, Nielsen/IRI)
• Detailed oriented with strong organizational skills and ability to successfully multi-task
• Good interpersonal and time management skills.  Must enjoy working in a dynamic, fast-paced environment. 
• Knowledge of Consumer packaged goods industry

 
Our products have been a part of your life for as long as you can remember. So, when youre considering your future, dont forget Reckitt Benckiser.  We are the very successful company behind the brands that you know and trust.


Industry: Consumer Goods / Miscellaneous
Discipline: Consumer/Market Research
Experience: Less than 5 Years
Compensation: $100K+
Company: Reckitt Benckiser

Contact information

Apply Online at TheLadders.com